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Marketing Mistakes and Successes
Marketing Mistakes and Successes
Author: Robert F. Hartley, Cindy Claycomb
Marketing professionals have relied on Hartley?s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights hel...  more »
ISBN-13: 9781118078464
ISBN-10: 1118078462
Publication Date: 10/7/2013
Pages: 416
Edition: 12
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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