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Search - Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Marketing by Matrix 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Author: Malcolm McDonald, John Leppard
Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making. With the aid of bi-polar diagrams, complex problems can be simplified and in a hard and competitive world, quick solutions can be found. Malcol...  more »
ISBN-13: 9780750604086
ISBN-10: 0750604085
Publication Date: 2/3/1992
Pages: 180
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Publisher: Butterworth-Heinemann Ltd
Book Type: Paperback
Members Wishing: 0
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