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The Marketing Manual (Cim Professional.)
The Marketing Manual - Cim Professional.
Author: Michael Baker
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. — The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we ge...  more »
ISBN-13: 9780750636520
ISBN-10: 0750636521
Publication Date: 9/14/1998
Pages: 288
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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