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Marketing Management
Marketing Management
Author: Philip Kotler, Kevin Lane Keller
For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today...  more »
ISBN-13: 9781292092621
ISBN-10: 1292092629
Publication Date: 4/30/2015
Pages: 832
Edition: Global ed
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Publisher: Pearson Education Limited
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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