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Marketing Management
Marketing Management
Author:
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the manageri... more »
Author:
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the manageri... more »
ISBN-13: 9780130144294
ISBN-10: 0130144290
Publication Date: 6/26/2000
Pages: 832
Edition: 10th
Rating: ?
ISBN-10: 0130144290
Publication Date: 6/26/2000
Pages: 832
Edition: 10th
Rating: ?
0 stars, based on 0 rating
Publisher: Pearson Canada
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
