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Marketing Management: A Relationship Approach
Marketing Management A Relationship Approach
Author: Svend Hollensen
Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become in...  more »
ISBN-13: 9780273706830
ISBN-10: 0273706837
Publication Date: 7/3/2010
Pages: 655
Edition: 2
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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