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Marketing Management Plus New MyMarketingLab with Pearson eText (14th Edition)
Marketing Management Plus New MyMarketingLab with Pearson eText - 14th Edition
Author: Philip Kotler, Kevin Keller
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice.   Remaining true to its gold-standard status, the f...  more »
ISBN-13: 9780132606226
ISBN-10: 0132606224
Publication Date: 6/18/2011
Pages: 816
Edition: 14
Rating:
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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