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Marketing Management for Nonprofit Organizations
Marketing Management for Nonprofit Organizations
Author: Adrian Sargeant
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, ar...  more »
ISBN-13: 9780199236152
ISBN-10: 0199236151
Publication Date: 6/1/2009
Pages: 520
Edition: 3rd
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Publisher: Oxford University Press, USA
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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