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Marketing Management for Nonprofit Organizations
Marketing Management for Nonprofit Organizations
Author: Adrian Sargeant
This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management wi...  more »
ISBN-13: 9780198775669
ISBN-10: 0198775660
Publication Date: 5/13/1999
Pages: 304
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Publisher: Oxford University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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