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Marketing Management - International Edition
Marketing Management International Edition
Author: Philip Kotler
Contains 22 chapters grouped into the following areas: — Part 1: Understanding Marketing Management (defining the market, adapting to the new economy, building customer satisfaction, value and retention) — Part 2: Analyzing Market Opportunities (Winning markets through strategic planning, measuring market demand, scanning the environment, analyzin...  more »
ISBN-13: 9780130497154
ISBN-10: 0130497150
Publication Date: 2003
Pages: 130
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Publisher: Prentice Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 shamrocks avatar reviewed Marketing Management - International Edition on + 2 more book reviews
Very cute book, the kids loved it.


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