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Marketing Management: European Edition
Marketing Management European Edition
Author: Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, wi...  more »
ISBN-13: 9780273718567
ISBN-10: 0273718568
Publication Date: 8/9/2009
Pages: 889
Edition: 1
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Publisher: FT Press
Book Type: Hardcover
Members Wishing: 0
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