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Marketing Management: An Asian Perspective
Marketing Management An Asian Perspective
Author: Philip Kotler, Swee Moon Ang, Siew Meng Leong
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asi...  more »
ISBN-13: 9780132548977
ISBN-10: 0132548976
Publication Date: 4/1998
Pages: 1,055
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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