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Marketing Management: An Asian Perspective - 5th Edition
Marketing Management An Asian Perspective 5th Edition
Author: Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to hel...  more »
ISBN-13: 9789810679934
ISBN-10: 9810679939
Publication Date: 8/1/2008
Pages: 800
Edition: 5th Edition
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Publisher: Pearson Education
Book Type: Paperback
Members Wishing: 0
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