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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
Marketing to LeadingEdge Baby Boomers Perceptions Principles Practices Predictions
Author: Brent Green
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stim...  more »
ISBN-13: 9780976697350
ISBN-10: 0976697351
Publication Date: 3/10/2006
Pages: 336
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Publisher: Paramount Market Publishing, Inc.
Book Type: Paperback
Members Wishing: 1
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