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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
Marketing to LeadingEdge Baby Boomers Perceptions Principles Practices Predictions
Author: Brent Green
New revised edition! In just six years, 30 percent of the U.S. population will be over age 50. Even today the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's frontrunners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. They have neve...  more »
ISBN-13: 9780972529075
ISBN-10: 0972529071
Publication Date: 12/2004
Pages: 350
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Publisher: Paramount Market Pub
Book Type: Hardcover
Members Wishing: 0
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