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Marketing: An Introduction (10th Edition) (MyMarketingLab Series)
Marketing An Introduction - 10th Edition - MyMarketingLab Series
Author: Gary Armstrong, Philip Kotler
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value?creating it and capturing it?drives every effective marketing strategy. — — Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer ...  more »
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ISBN-13: 9780136102434
ISBN-10: 0136102433
Publication Date: 1/21/2010
Pages: 648
Edition: 10
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Publisher: Prentice Hall
Book Type: Paperback
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