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Marketing: An Introduction (13th Edition)
Marketing An Introduction - 13th Edition
Author: Gary Armstrong, Philip Kotler
For undergraduate courses on the Principles of Marketing.   An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value?creating it and capturing it?drives every effective marketing strategy. Using an organization and learning design that includes r...  more »
ISBN-13: 9780134149530
ISBN-10: 013414953X
Publication Date: 2/6/2016
Pages: 672
Edition: 13
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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