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Marketing: An Introduction
Marketing An Introduction
Author: Gary Armstrong, Philip Kotler
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how...  more »
ISBN-13: 9780130177469
ISBN-10: 0130177466
Publication Date: 1/2000
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Publisher: Prentice Hall College Div
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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