Skip to main content
PBS logo
 
 

Search - Marketing: An Introduction and MyMarketingLab Package (9th Edition)

Marketing: An Introduction and MyMarketingLab Package (9th Edition)
Marketing An Introduction and MyMarketingLab Package - 9th Edition
Author: Gary Armstrong, Philip Kotler
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relation...  more »
ISBN-13: 9780138148201
ISBN-10: 0138148201
Publication Date: 2/12/2009
Edition: 9
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.