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Marketing an Introduction with Keys to Success
Marketing an Introduction with Keys to Success
Author: Philip Kotler
Armstrong and Kotler's all new study guide, better known as The Driver's Manual, is contained in a convenient carry-all case and even includes key term flashcards. It can be packaged FREE with new copies of this text. Instructors should specify this special offer -- VALUEPACK ISBN: 0131321536 -- when placing their textbook order. The study guide...  more »
ISBN-13: 9780135648407
ISBN-10: 0135648408
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Publisher: Prentice Hall
Book Type: Hardcover
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