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Marketing: Introduction
Marketing Introduction
Author: Gary Armstrong
Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot. Resources include: *Additional quizzing *Case Pilot to aid in analyzing cases *Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts *Marketing Updates: Bringing current articles to the classroom *Muc...  more »
ISBN-13: 9780131687226
ISBN-10: 0131687220
Pages: 5
Edition: 8th Revised edition
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Publisher: Addison Wesley Longman
Book Type: Paperback
Members Wishing: 0
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