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Marketing Intro & Video Segs on DVD Pkg
Marketing Intro Video Segs on DVD Pkg
Author: Gary Armstrong
How do we get you moving? By placing youndash;the customerndash;in the driverrsquo;s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler — This volume introduces the leading marketing t...  more »
ISBN-13: 9780132435055
ISBN-10: 0132435055
Pages: 656
Edition: 8th Ed. 2007
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Publisher: Addison Wesley Longman
Book Type: Hardcover
Members Wishing: 0
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