Skip to main content
PBS logo
 
 

Search - Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know
Author: Philip Kotler, Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike — In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how mark...  more »
Info icon
ISBN-13: 9780471268673
ISBN-10: 0471268674
Publication Date: 3/3/2003
Pages: 224
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Wiley
Book Type: Hardcover
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.