Marketing Insights and Applicatons Author:Frederick Crane, F. G. Crane, Stephen Grant A contemporary, student-oriented text that emphasizes and demonstrates many of the new developments in marketing. Utilizes an innovative pedagogical approach that encourages students to become active participants in the learning process. The challenges of an evolving marketing environment and the benefits of student interaction provide ... more »a powerful framework for an introduction to the dynamic field of marketing. Readers are encouraged to draw on their personal experiences as consumers and to take the role of a marketing decision-maker. Contains contemporary Canadian and international examples.« less