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Marketing: Insights and Applicatons
Marketing Insights and Applicatons
Author: Frederick Crane, F. G. Crane, Stephen Grant
A contemporary, student-oriented text that emphasizes and demonstrates many of the new developments in marketing. Utilizes an innovative pedagogical approach that encourages students to become active participants in the learning process. The challenges of an evolving marketing environment and the benefits of student interaction provide ...  more »
ISBN-13: 9780256195200
ISBN-10: 025619520X
Pages: 512
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Members Wishing: 0
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