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Marketing With Infotrac
Marketing With Infotrac
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this...  more »
ISBN-13: 9780324137095
ISBN-10: 0324137095
Publication Date: 4/2002
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Publisher: South-Western Pub
Book Type: Hardcover
Members Wishing: 0
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