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Marketing IT Products and Services
Marketing IT Products and Services
Author: Jessica Keyes
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT mana...  more »
ISBN-13: 9781439803196
ISBN-10: 1439803196
Publication Date: 9/14/2009
Pages: 336
Edition: 1 Har/Cdr
Rating:
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Publisher: CRC Press
Book Type: Hardcover
Members Wishing: 0
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