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Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism
Author: Philip Kotler, John Bowen, James Makens, James C. Makens
The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' r...  more »
ISBN-13: 9780133956252
ISBN-10: 0133956253
Publication Date: 12/1995
Pages: 704
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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