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Marketing for Hospitality and Tourism (4th Edition)
Marketing for Hospitality and Tourism - 4th Edition
Author: Philip Kotler, John T. Bowen, James C. Makens
This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opp...  more »
ISBN-13: 9780131193789
ISBN-10: 0131193783
Publication Date: 6/29/2005
Pages: 960
Edition: 4
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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