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Marketing Hospitality, Study Guide
Marketing Hospitality Study Guide
Author: Tom Powers
An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan.
ISBN-13: 9780471622987
ISBN-10: 0471622982
Publication Date: 2/16/1990
Pages: 148
Edition: Stg
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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