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Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist Books)
Marketing for Growth The Role of Marketers in Driving Revenues and Profits - Economist Books
Author: The Economist, Iain Ellwood
The Economist: Marketing for Growth is a guide to how marketing can and should become a business?s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than ...  more »
ISBN-13: 9781610393973
ISBN-10: 161039397X
Publication Date: 1/28/2014
Pages: 224
Edition: First Trade Paper Ed
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Publisher: The Economist
Book Type: Paperback
Members Wishing: 0
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