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Marketing in a Global Economy: Text-Workbook
Marketing in a Global Economy TextWorkbook
Author: John Turner, Gina Bottoms
Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.
ISBN-13: 9780538623377
ISBN-10: 0538623373
Publication Date: 5/10/1994
Pages: 293
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
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