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Marketing Financial Services (Marketing Series (London, England).)
Marketing Financial Services - Marketing Series London, England
Author: Mike Wright, TREVOR WATKINS, CHRISTINE ENNEW
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. — Combining analysis of principles, concepts and techniques with sound practical advice, '...  more »
ISBN-13: 9780750622479
ISBN-10: 0750622474
Publication Date: 11/9/1995
Pages: 384
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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