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Marketing and Financial Management: New Economy-New Interfaces
Marketing and Financial Management New EconomyNew Interfaces
Author: David Walters, Michael Halliday
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in partic...  more »
ISBN-13: 9781403940971
ISBN-10: 1403940975
Publication Date: 3/2/2005
Pages: 277
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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