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Marketing Express
Marketing Express
Author: William M. Pride, O. C. Ferrell
MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals--product, price, distribution, and promotion--as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant...  more »
ISBN-13: 9780538466813
ISBN-10: 0538466812
Publication Date: 1/1/2010
Pages: 496
Edition: 4
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Publisher: South-Western College/West
Book Type: Paperback
Members Wishing: 0
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