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Marketing Essentials (3rd volume)
Marketing Essentials - 3rd volume
Author: McGraw-Hill, Lois Schneider Farese
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case st...  more »
ISBN-13: 9780078259753
ISBN-10: 0078259754
Pages: 170
Edition: 1
Reading Level: All Ages
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Publisher: Glencoe/McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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