Skip to main content
PBS logo
 
 

Search - Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing Due Diligence: Reconnecting Strategy to Share Price
Marketing Due Diligence Reconnecting Strategy to Share Price
Author: Malcolm McDonald, Brian Smith, Keith Ward
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.  Completely revised a...  more »
ISBN-13: 9781119953388
ISBN-10: 1119953383
Publication Date: 7/10/2013
Pages: 256
Edition: 2
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.