Skip to main content
PBS logo
 
 

Search - Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing Due Diligence: Reconnecting Strategy to Share Price
Marketing Due Diligence Reconnecting Strategy to Share Price
Author: Malcolm McDonald, Keith Ward, Brian Smith
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so ...  more »
ISBN-13: 9780750667272
ISBN-10: 0750667273
Publication Date: 11/28/2005
Pages: 300
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.