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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success
The Marketing Director's Handbook The Definitive Guide to Superior Marketing for Business and Boardroom Success
Author: Tim Arnold, Guy Tomlinson
"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the ...  more »
ISBN-13: 9780955886003
ISBN-10: 0955886007
Publication Date: 9/15/2008
Pages: 416
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Publisher: The Marketing Directors Ltd
Book Type: Hardcover
Members Wishing: 0
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