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Search - Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy)

Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy)
Marketing in Developing Countries Nigerian Advertising in a Global and Technological Economy - Routledge Studies in International Business and the World Economy
Author: Emmanuel C. Alozie
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Afric...  more »
ISBN-13: 9780789001412
ISBN-10: 0789001411
Publication Date: 4/6/2009
Pages: 144
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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