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Marketing: Concepts and Strategies
Marketing Concepts and Strategies
Author:
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely c... more »
Author:
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely c... more »
ISBN-13: 9780618192434
ISBN-10: 0618192433
Publication Date: 1/1/2003
Pages: 630
Rating: ?
ISBN-10: 0618192433
Publication Date: 1/1/2003
Pages: 630
Rating: ?
0 stars, based on 0 rating
Publisher: Houghton Mifflin Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
