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Marketing: Concepts and Strategies
Marketing Concepts and Strategies
Author: William M. Pride, O. C. Ferrell
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely c...  more »
ISBN-13: 9780395629659
ISBN-10: 0395629659
Publication Date: 10/1992
Rating:
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Publisher: Houghton Mifflin College Div
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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