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Marketing: A Complete Guide
Marketing A Complete Guide
Author: Malcolm McDonald, Martin Christopher
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the imp...  more »
ISBN-13: 9780333994368
ISBN-10: 0333994361
Publication Date: 8/16/2003
Pages: 448
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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