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Marketing: A complete guide in pictures
Marketing A complete guide in pictures
Author: Malcolm McDonald, Peter Morris
Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! — So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malc...  more »
ISBN-13: 9780750661980
ISBN-10: 0750661984
Publication Date: 9/7/2004
Pages: 168
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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