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Marketing Communications: discovery, creation and conversations (7th Edition) (Expo)
Marketing Communications discovery creation and conversations - 7th Edition - Expo
Author: Chris Fill, Sarah Turnbull
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice ...  more »
ISBN-13: 9781292092614
ISBN-10: 1292092610
Publication Date: 12/26/2016
Pages: 760
Edition: 7
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Publisher: Pearson
Book Type: Paperback
Members Wishing: 0
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