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Marketing: Basic Concepts and Decisions
Marketing Basic Concepts and Decisions
Author:
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
Author:
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780395369388
ISBN-10: 039536938X
Publication Date: 4/1/1989
Pages: 818
Edition: 6th
Rating: ?
ISBN-10: 039536938X
Publication Date: 4/1/1989
Pages: 818
Edition: 6th
Rating: ?
0 stars, based on 0 rating
Publisher: Houghton Mifflin Harcourt (HMH)
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
