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Marketing to the Affluent
Marketing to the Affluent
Author: Thomas J. Stanley
"Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent."-Seth Poppel, Vice President, Director of Corpor...  more »
ISBN-13: 9780070610477
ISBN-10: 0070610479
Publication Date: 8/1/1997
Pages: 336
Rating:
  • Currently 4/5 Stars.
 2
4 stars, based on 2 ratings
Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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 reviewed Marketing to the Affluent on + 15 more book reviews
Excellent book regarding reaching and understanding the wealthy.


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