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Marketing without Advertising: Brand Preference and Consumer Choice in Cuba (Routledge Advances in Management and Business Studies)
Marketing without Advertising Brand Preference and Consumer Choice in Cuba - Routledge Advances in Management and Business Studies
Author: Emilio Morales, Joseph L. Scarpaci
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro?s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short...  more »
ISBN-13: 9780415896986
ISBN-10: 0415896983
Publication Date: 12/21/2011
Pages: 252
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
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