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Marketing Across Cultures (Culture for Business Series)
Marketing Across Cultures - Culture for Business Series
Author: Fons Trompenaars, Peter Woolliams
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
ISBN-13: 9781841124711
ISBN-10: 1841124710
Publication Date: 11/5/2004
Pages: 354
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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