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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
Marketing Accountability A New Metrics Model to Measure Marketing Effectiveness
Author: Malcolm McDonald, Peter Mouncey
One of the biggest issues facing marketers today is accountability for marketing expenditure.  No CEO or CFO wants to hear that their marketing investment was a failed gamble. — Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals.  Based on seven years of...  more »
ISBN-13: 9780749462635
ISBN-10: 0749462639
Publication Date: 2/28/2011
Pages: 304
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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