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Marketing: AND Electronic Marketing and the Internet
Marketing AND Electronic Marketing and the Internet
Author: Philip Kotler
For undergraduate or graduate courses in marketing. This new edition has been completely updated to reflect state-of-the-art marketing theory and practice. New marketing trends and themes are explored using dynamic new examples and cases. *
ISBN-13: 9780724806867
ISBN-10: 0724806865
Publication Date: 1/31/1998
Pages: 896
Edition: 4th
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Publisher: Prentice-Hall (Australia)
Book Type: Paperback
Members Wishing: 0
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